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Experience vibrant, tech-forward hotel stays that break the mold.

Brand overview
Aloft by Marriott offers modern, vibrant lodging infused with local flair. Designed for travelers seeking upbeat spaces, each property features contemporary loft-style rooms, lively social areas, and tech-forward amenities. Guests connect at the w xyz bar, unwind in the communal Backyard, and enjoy convenient grab-and-go options at re:fuel by aloft.
Availability
We are currently accepting inquiries in these states:
Why choose
Backed by the Marriott Bonvoy loyalty program, your property gains instant access to benefits across over 30 global hotel brands. Aloft delivers a differentiated, design-led guest experience that breaks the mold of traditional hotels. Strong lifestyle-driven revenue centers like the w xyz bar and the Backyard naturally attract social travelers and drive on-site spending.
Average Unit Revenue
See our 2026 FDD
Training & support
Specific details on the training, onboarding, and ongoing support programs for Aloft franchise owners were not provided. You can reach out to the development team directly to learn more about the operational guidance and resources available.
Ideal candidate
The ideal candidate profile for this franchise is not explicitly specified. Prospective owners with strong capital resources and a passion for lifestyle-driven hospitality are encouraged to connect with the brand to discuss alignment and fit.