Ascend Hotel Collection
Lodging → Lodging
Distinctive Hotels, Powerful Growth
Preserve your property's unique identity while leveraging the strength of Choice Hotels.
Total units182from the brand’s own disclosures
Brand overview
Ascend Hotel Collection is the first and largest soft-brand franchise in the industry, specializing in converting high-quality independent properties into unforgettable stays. Whether your property is a historic inn, a chic city center hotel, a vacation destination, or a casino resort, Ascend allows you to maintain your distinctive local charm. Guests enjoy one-of-a-kind, personalized experiences in unforgettable surroundings, all backed by the reliability and recognition of Choice Hotels.
Availability
We are currently accepting inquiries in these states:
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Why choose
Enjoy ultimate flexibility without rigid design and amenity constraints, letting you maintain your hotel's unique identity and operational freedom. High-quality conversions can help reduce start-up costs compared to new-build projects. You will be backed by Choice Hotels' powerful reservation system, contributing to high bookings and broader exposure. As the first and largest soft brand in the industry, Ascend offers strong growth and distribution.
Investment Requirements
- Total investment
- $410,650–$3,000,150
- Franchise fee
- $45,000
- Cash Required
- $910,000
Growth Trends
Training & support
Franchise owners gain access to Choice Hotels' comprehensive ecosystem of tools, resources, and ongoing support. This system is designed to help you maximize exposure, drive reservations, and increase revenue while maintaining your independent operational style.
Ideal candidate
The ideal candidate is an owner of an upscale, independent hotel with unique stay options who wants to maintain their property's distinctive character and operational freedom. They are seeking the growth, distribution, and support benefits of aligning with a global brand.