D1 Training
Health & Wellness → Fitness (General)
Elite Athletic Training Franchise
Bring Division 1-level coaching and performance development to your community.
Revenue Potential$1,686,158from the brand’s own disclosures
Total units170from the brand’s own disclosures
Brand overview
D1 Training delivers coach-led, athletic-based fitness programming modeled after Division 1 college principles. Founded by former Division 1 athlete Will Bartholomew, the brand set a new standard for performance training in Nashville over 20 years ago. Today, D1 Training continues that legacy by offering structured strength and conditioning for scholastic athletes ages 7 to 18 alongside high-intensity adult training. Rather than operating as a traditional big-box gym, each facility is built around defined programming and a culture of development that helps members reach their full potential.
Availability
We are currently accepting inquiries in these states:
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Why choose
D1 Training capitalizes on the rapidly expanding youth sports and performance training market, an industry estimated at $50 to $55 billion. The coach-led, culture-driven model fundamentally differentiates the business from low-cost gyms by delivering actual athletic development and community impact rather than just equipment access. Franchisees gain a proven playbook, a recognized national brand, and ongoing support from a world-class team covering everything from site selection through grand opening and beyond.
Revenue Potential & Investment Requirements
Revenue Potential
$1,686,158
*Revenue from locations meeting 2026 Item 19 inclusion criteria.
- Total investment
- $401,776–$837,381
- Franchise fee
- $62,500
- Cash Required
- $250,000
- Net worth
- $500,000
Growth Trends
Training & support
Franchise owners receive a proven playbook and world-class support from site selection to opening day and beyond. The franchise team provides ongoing operational support to help solve challenges as they arise. A structured, step-by-step ownership process ensures candidates get the right answers and meet the right people before launching their facility.
Ideal candidate
D1 Training seeks driven, community-minded people who are passionate about sports, fitness, and helping others reach their potential. A fitness or sports background is not required to succeed in this model. What matters most is your energy, commitment, and drive to make a meaningful impact in your local market.