Exercise Coach
Health & Wellness → Fitness (General)
Transform the way you age
Experience 20-minute personal strength workouts twice a week using proprietary AI-powered technology.
Revenue Potential$734,007from the brand’s own disclosures
Total units221from the brand’s own disclosures
Brand overview
Founded in 2000, The Exercise Coach was created to bring health-oriented strength training to people alienated by the standard gym scene. By partnering with Exerbotics in 2009, the brand introduced proprietary AI-powered fitness equipment to deliver efficient 20-minute strength workouts. Now recognized as America's largest personal training brand, the franchise primarily targets the 50+ demographic within a welcoming, no-judgment studio environment, helping clients build muscle and reverse the typical aging process.
Availability
We are currently accepting inquiries in these states:
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Why choose
The Exercise Coach targets the underserved and growing 50+ demographic with significant disposable income. The simple and lean business model operates in as little as 1,000 square feet with only 3 to 5 staff members, keeping startup and operating costs low. Proprietary Exerbotics technology differentiates the brand and standardizes the workout method. Franchisees also benefit from comprehensive support systems including site selection, marketing, client acquisition, and business coaching, all within a collaborative and supportive franchisee culture.
Revenue Potential & Investment Requirements
Revenue Potential
$734,007
2026 FDD top performing unit
- Total investment
- $302,735–$548,869
- Franchise fee
- $49,500
- Cash Required
- $75,000
Growth Trends
Training & support
New franchisees and coaches receive the proprietary Exercise Coach Fitness Certification, which requires no previous fitness experience. Owners and their teams receive full client sales training and ongoing coaching. The support system includes KPI business reviews throughout the ownership experience, manager mentor programs, and multiple franchisee peer support groups.
Ideal candidate
The Exercise Coach seeks individuals motivated to make a difference in their community and positively impact others' lives while also being driven to make a profit. Ideal leaders possess mentoring abilities, high relational IQ, a personal interest in health and wellness, positivity, and a collaborative spirit. No fitness background is required.