Fleet Feet
Retail → Miscellaneous Retail Businesses
Turn Your Passion Into Your Career
Join the nation's largest franchisor of specialty running stores and bring your community together.
Revenue Potential$6,653,754from the brand’s own disclosures
Total units283from the brand’s own disclosures
Brand overview
Founded in 1976 in Sacramento, California, Fleet Feet began as a community hub for people of all backgrounds and abilities to run together. Today, it has grown into the largest franchisor of running specialty stores in the United States, with over 292 community-based locations nationwide. Each store provides a personalized outfitting experience alongside top-tier running shoes, athletic apparel, and accessories. Fleet Feet is known as the community hub where running changes everything.
Availability
We are currently accepting inquiries in these states:
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Why choose
Owning a Fleet Feet provides a built-in support system of successful franchisees and a dedicated store support team. Conversions are the fastest-growing category, giving independent retailers immediate access to industry-leading tools to work smarter and increase profit. Franchisees benefit from a strong, nationally recognized brand known for best-in-class customer service and community connection. National account recognition with vendors provides accompanying discounts, invoice terms, discretionary funds, and access to exclusive products.
Revenue Potential & Investment Requirements
Revenue Potential
$6,653,754
2026 FDD top performing unit
- Total investment
- $352,000–$651,000
- Franchise fee
- $45,000
- Cash Required
- $100,000
- Net worth
- $250,000
Growth Trends
Training & support
Fleet Feet provides comprehensive training in the customer experience, the outfitting process, daily store operations, and the POS system, along with local community marketing, financial and inventory management, and purchasing. A dedicated Fleet Feet coach is assigned to oversee the onboarding process and tailor training to your specific needs. Franchisees can also connect with other owners and the store support team for ongoing, timely assistance to ensure long-term success.
Ideal candidate
Fleet Feet seeks driven entrepreneurs who are community leaders, team players, and educators that see problems as opportunities and possess excellent organizational skills. Owners must be actively involved and work in their stores, as Fleet Feet does not partner with investment or absentee owners. The ideal candidate is passionate about the running community and dedicated to delivering exceptional customer service.