HobbyTown USA
Retail → Miscellaneous Retail Businesses
Build Your Dream Hobby Store
Empower your community with fun through a trusted retail franchise.
Revenue Potential$5,039,034from the brand’s own disclosures
Total units86from the brand’s own disclosures
Brand overview
Founded in 1980 in Lincoln, Nebraska, HobbyTown USA grew from a passion for hobbies and specialty toys into a nationally recognized retail brand. Due to increasing demand, the company began franchising in 1986 and has continually evolved its model, including introducing co-branding options for existing hobby stores in 2012. Today, HobbyTown stays at the forefront of the industry, offering communities an enjoyable shopping experience centered on fun and entertainment.
Availability
We are currently accepting inquiries in these states:
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Why choose
HobbyTown leads the hobby and specialty toy industry with mass appeal across all ages, allowing you to enjoy a fun work environment. As an owner, you benefit from exceeding industry averages in inventory turns and revenue per square foot. The franchise continuously tests marketing methods and conversion optimization, enabling you to reap the rewards of a progressive system. You are empowered with business intelligence tools, reporting, and tracking to make your own informed decisions regarding inventory and purchasing strategies.
Revenue Potential & Investment Requirements
Revenue Potential
$5,039,034
2026 FDD top performing unit
- Total investment
- $327,100–$458,000
- Franchise fee
- $49,500
- Cash Required
- $75,000
- Net worth
- $150,000
Growth Trends
Training & support
HobbyTown provides a comprehensive five-week training program featuring both on-site and in-store instruction at the headquarters in Lincoln, Nebraska. A dedicated Franchise Business Advisor is assigned to guide you through training and your store opening. Your advisor continues to provide hands-on assistance well after opening to help grow your business and resolve any operational challenges.
Ideal candidate
The ideal candidate loves having fun while working hard and possesses a genuine passion for assisting customers and making people happy. Excellent people skills, a good listening ear, and the ability to explain directions to new hobbyists are essential. Candidates must be willing to lead, train, mentor, and act as team players. Those with a business background, an understanding of technology, and the ability to analyze reports hold a distinct advantage.