Play It Again Sports
Recreation → Sports Equipment & Apparel
Own a Top Sports Resale Franchise
Join the winning team behind nearly 300 stores buying, selling, and trading quality used sports gear.
Top Quartile Average Gross Sales$2,104,837from the brand’s own disclosures
Total units309from the brand’s own disclosures
Brand overview
Founded in 1983, Play It Again Sports has grown into a major player in the sports retail industry with nearly 300 locations across North America. Owners operate a community-focused retail store offering both new and high-quality used sports and fitness equipment, allowing athletes of all ages to access gear at affordable prices while building a sustainable, resale-driven business. The brand has consistently ranked in the Entrepreneur Magazine Franchise 500.
Availability
We are currently accepting inquiries in these states:
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Why choose
Own a top-ranked sporting goods franchise consistently recognized in the Entrepreneur Magazine Franchise 500 since 2013. Lead the sports and fitness gear resale space in your community with a proven business model. Benefit from strong unit economics, including a top quartile average gross profit margin of 51.7% and average gross sales of $2,104,837.
Revenue Potential & Investment Requirements
Top Quartile Average Gross Sales
$2,104,837
The Average Store numbers are the 2025 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2026 Play It Again Sports® Franchise Disclosure Documents (as reported by the 287 stores that had been in operation at least one year as of December 27, 2025). Of the 287 stores, 114 or 40% of the stores attained or exceeded the Average Gross Sales and 114 or 40% of the stores attained or exceeded the Average Gross Profit. The top quartile Average Gross Sales and Average Gross Profit only relates to the 71 Play It Again Sports® Stores that ranked in the top 25% of the gross sales range. Of the 71 stores in the top quartile, 21or 30% of the stores attained or exceeded the top quartile Average Gross Sales and 18 or 25% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee's results will likely differ from these results.
- Total investment
- $299,100–$407,500
- Franchise fee
- $25,000
- Cash Required
- $130,000
Growth Trends
Training & support
Winmark provides extensive training and ongoing support to store owners in areas such as business planning, pricing, styles and trends, retail site selection, marketing and advertising, and field operations. The initial training program consists of more than 65 hours of in-store and classroom instruction covering store operations, merchandising, and customer service.
Ideal candidate
The ideal franchisee is someone who is passionate about sports and fitness and wants to stay engaged with athletes in their community while building a business they love. You should be a community-minded leader excited about providing affordable, sustainable gear options to local families and athletes.