The NOW Massage
Personal-Care Businesses → Massage & Spa Services
Bring accessible self-care to your neighborhood
The NOW Massage franchise offers a simplified build-out with strong unit economics and recurring membership revenue.
Average Franchise Gross Revenue$1,367,376from the brand’s own disclosures
Total units79from the brand’s own disclosures
Brand overview
The NOW Massage operates walk-in neighborhood massage boutiques that provide high-quality, affordable services in an elevated, inspired setting. Founded on the principle that self-care is a necessity, not a luxury, the brand serves as an oasis from today's digitally driven society. Starting with one boutique in Los Angeles, The NOW has expanded coast to coast through franchising, helping communities disconnect from the outside world and reconnect within through the healing benefits of massage.
Availability
We are currently accepting inquiries in these states:
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Why choose
The NOW delivers strong unit economics with accessible pricing that fills a marketplace void. The boutique model features an elevated, upscale design paired with an affordable price point. Owners benefit from multiple revenue streams including memberships, services, enhancements, products, and gift cards. The highly scalable model requires a small footprint with no wet rooms and completes a rapid 8-10 week build-out. Recurring membership revenue provides predictable income, and franchisees receive extensive support from a leadership team with over 100 years of combined franchising experience.
Revenue Potential & Investment Requirements
Average Franchise Gross Revenue
$1,367,376
Average gross sales based upon four (4) affiliate owned NOW Massage Boutiques for the period beginning July 1, 2018 and ending June 30, 2019. Median gross sales: $2,203,800. High Gross Sales: $2,395,392. Low Gross Sales: $1,781,790. The existing Boutiques earned this much. Your individual results may vary. There is no assurance you'll earn as much. See Item 19 of the 2019 NOW Massage FDD for explanatory notes and details.
- Total investment
- $470,034–$783,414
- Franchise fee
- $60,000
- Cash Required
- $250,000
- Net worth
- $750,000
Growth Trends
Training & support
The discovery process begins with an introductory call with the Franchise Development team. This is followed by an in-depth FDD review covering investment, financial performance, and leadership. Prospects then complete a territory review with the Real Estate team to assess market potential, core customers, and competitors. Education and validation calls connect candidates with existing Franchise Partners and familiar financial lenders. The process culminates in a two-day Discovery Day experience in Los Angeles, featuring a personal boutique tour with Co-Founder Gara Post and meetings with the executive team.
Ideal candidate
The NOW seeks entrepreneurs who meet the minimum financial requirements of $250,000 liquidity and $750,000 net worth. Ideal candidates are passionate about making a difference in their community by bringing accessible self-care to their neighborhood and are driven to operate a premium wellness brand.