Verlo Mattress
Retail → Furniture & Appliances
Craft Custom Sleep Solutions
Build a vertically integrated business delivering mattresses that adapt to your customers' evolving needs.
Revenue Potential$3,146,037from the brand’s own disclosures
Total units36from the brand’s own disclosures
Brand overview
Verlo has been crafting exceptional, custom-built mattresses since 1958. Named by combining the names of the founders' wives, Verna and Lois, this Wisconsin-based brand embodies Midwestern values and direct-to-consumer sales. As a franchise owner, you operate a unique model that combines a local showroom with a local factory. This vertical integration allows you to produce custom-crafted mattresses in-house, giving you complete control over your inventory and operations while providing a product competitors simply cannot match.
Availability
We are currently accepting inquiries in these states:
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Why choose
Verlo offers a business model designed for efficiency and long-term success. By vertically integrating your inventory, production, and operations, you produce mattresses in-house and offer unique products competitors cannot match. Low capital requirements and a minimal staff of just three to four employees keep overhead low. The brand boasts a franchisee renewal rate over 90 percent across more than 32 years of franchising, supported by a stable supply chain and a strong Item 19. Owners can also offer customers the industry's only Lifetime Comfort Guarantee, ensuring the mattress evolves as the customer's needs change.
Revenue Potential & Investment Requirements
Revenue Potential
$3,146,037
2026 FDD top performing unit
- Total investment
- $17,741–$750,926
- Franchise fee
- $50,000
- Cash Required
- $109,350
- Net worth
- $100,000
Growth Trends
Training & support
The Franchise Support team provides comprehensive training covering team management, business operations, the state-of-the-art ERP system, and best practices for managing delivery and inventory. Your support does not end there. Ongoing assistance includes dispatched help for store openings, quarterly onsite visits, regular phone consultations, strategic goal development, and guidance on recruiting and training new team members.
Ideal candidate
We are seeking a business builder who understands the value chain and the power of vertical integration. The ideal candidate has a background in operations, manufacturing, or sales and customer service. If you are ready to operate a streamlined business with low overhead and high customer satisfaction, Verlo is the right fit for you.