1 Percent Lists
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Full-Service Real Estate at 1% Commission
Own a technology-driven brokerage that helps sellers save while you build a scalable, referral-driven business.
Brand overview
1 Percent Lists is a discount real estate brokerage franchise founded by Kelly and Grant Clayton in 2015. The company began franchising in fall 2020 and has since grown to 51 franchises nationwide as of 2025. Owners operate a technology-driven brokerage that delivers full-service representation to buyers and sellers at a 1% seller commission with no hidden fees, disrupting traditional real estate pricing while maintaining complete service from first meeting to closing.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose 1 Percent Lists
The franchise replaces antiquated real estate processes with modern technology to cut unnecessary overhead while increasing marketing exposure for clients. By operating efficiently at the corporate level, the model passes savings to clients while maintaining full-service standards from listing to closing. The disruptive 1% commission structure generates referrals and long-term growth through client value rather than high per-transaction fees, helping franchise owners build reputation and volume simultaneously.
Investment Requirements
Total investment
$10,370–$60,560
Cash Required
$60,560
Franchise fee
$4,000
Royalty fee
5% of Gross Earned Commissions
Total units
51
Financing available
Financing for the initial franchise fee is available for established brokers, allowing payment over two years based on a percentage of gross sales commissions.
Real estate required
No
Growth Trends
Take the next step toward owning a 1 Percent Lists franchise in your market. Request more information to learn how this efficient, client-focused brokerage model can align with your business goals.