Adam & Eve Stores
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own the Most Recognized Adult Boutique Brand
Join a multi-billion dollar industry with over 50 years of trusted brand power behind you.
Brand overview
Adam & Eve Stores are upscale specialty boutiques focused on intimacy, romance, and sexual wellness. Since 1999, the franchise has grown into one of the fastest expanding names in specialty retail, offering a refined, romance-focused alternative to online and catalog shopping. As the leading marketer of sex-positive products in the United States, Adam & Eve provides a safe, friendly environment where adults can shop with confidence. Franchisees operate storefront retail businesses carrying both the signature and private label product lines, including apparel, hosiery, body care, massage oils, pleasure products, and games.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Adam & Eve Stores
The Adam & Eve brand is the most recognized adult boutique brand in the industry, giving franchisees instant credibility with customers. Owners gain exclusive access to Adam & Eve Signature and Private Label product lines not available to independent competitors. The business operates in a multi-billion dollar sector that continues to grow year over year, yet remains fragmented and consolidating under top-tier brands. The reputation for quality and integrity sets Adam & Eve apart, and the welcoming store environment keeps customers coming back.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$180,340–$376,010
Cash Required
$80,000
Franchise fee
$30,000
Royalty fee
5% of Net Sales
Ad fund %
2%
Total units
102
Financing available
No financing offered
Real estate required
Yes
Growth Trends
Training & support
Initial training begins with one week of hands-on education at corporate offices in Hillsborough, NC, covering operations, customer service, inventory management, and merchandising. Field support personnel arrive on-site just prior to opening to train employees and review best practices alongside proven operations programs. Ongoing support includes weekly calls, periodic store visits, national meetings, monthly newsletters, marketing initiatives, and networking opportunities with fellow franchisees. Each location receives a store-specific website landing page, quarterly promotional email blasts, and access to Adam & Eve contract stars for on-site appearances at no charge.
Ideal candidate
Adam & Eve seeks operators who are ready to invest in a multi-billion dollar industry and have what it takes to run a retail adult boutique under a recognized brand. Ideal candidates are comfortable with the adult wellness space, committed to delivering a welcoming and professional shopping experience, and motivated to grow within a proven franchise system.
Adam & Eve Stores offers a rare opportunity to own a business in a thriving, high-demand industry backed by the most recognized name in adult retail. If you have the capital and commitment to build a successful boutique, this franchise model provides the brand power, product exclusivity, and operational support to help you succeed. Request more information today to explore whether Adam & Eve Stores is the right fit for your goals.