ATAX

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Strategic Growth Asset
Deliver year-round tax and bookkeeping services to a booming bilingual market.

Brand overview
ATAX is America’s first Latino-owned tax preparation, bookkeeping, payroll, and incorporation franchise. Founded in 1986 in the Bronx, the brand pioneered bilingual, in-person financial services and began franchising in 2007. Acquired by Loyalty Brands in 2019, ATAX has grown to over 110 locations across more than 20 states and Puerto Rico. As an Area Rep, you run an executive-management business, hiring bilingual preparers and staff rather than preparing taxes yourself. You generate revenue through four year-round service lines: personal and business tax prep, monthly bookkeeping retainers, weekly payroll, and incorporation services.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose ATAX
Tap into recurring, recession-resistant demand driven by a mandatory annual tax-filing cycle and four year-round revenue streams. Serve a fast-growing, underserved Hispanic market where 60% of taxpayers use a paid preparer and referrals compound organically. Get started with a low minimum initial investment starting at $59,150 and a 60 to 90 day path to grand opening. Leverage the full backing of Loyalty Brands, whose leadership built Jackson Hewitt and Liberty Tax, providing a proven bilingual marketing playbook and push-button infrastructure. Benefit from semi-absentee capability for multi-unit operators, with exclusive protected territories anchored on local demographics.
Investment Requirements
Total investment
$59,150–$89,000
Cash Required
$89,000
Franchise fee
$35,000
Total units
32
Real estate required
Not Specified
Growth Trends
Training & support
Start strong with a two-week initial training and onboarding program held at headquarters in Virginia Beach or online. Continue building your expertise through ongoing weekly bilingual webinars and one-on-one franchise coaching. The ATAX Tax School pipeline supplies a steady stream of trained, community-rooted bilingual preparers for your seasonal staffing needs. You also receive a comprehensive tax-season sales playbook and bilingual marketing launch from day one.
Ideal candidate
ATAX seeks Growth Operators who want a fast-growth, low-investment business to jumpstart their future as an owner-operator or semi-absentee multi-unit leader, as well as Empire Builders looking to add a recession-resistant, year-round brand to their portfolio. The model is also an excellent fit for independent tax preparers or CPAs looking to convert their practice to a branded model, and corporate professionals seeking autonomy and a community footprint. Neither a CPA license nor prior tax experience is required, but a commitment to running a bilingual office is essential.
Join America's leading bilingual tax franchise and build a strategic growth asset in your community. Discover how ATAX can help you own your market with recurring revenue and proven operational support.
