Baja Fresh
Food: Quick-Service Restaurants → Mexican Food
Own a Baja Fresh Franchise
Serve fire-grilled, handmade Mexican food with a proven fast-casual brand.
Average Unit Revenue$868,755from the brand’s own disclosures
Total units68from the brand’s own disclosures
Brand overview
Since 1990, Baja Fresh has been delivering freshly prepared, fire-grilled Mexican dishes made daily without microwaves, can openers, or freezers. As a fast-casual franchise, the brand offers owners two distinct models: a full-size restaurant with seating or a compact Express model built for high-traffic, grab-and-go environments like airports and college campuses. With decades of operational experience, Baja Fresh provides a clear understanding of startup costs and efficient restaurant management.
Availability
We are currently accepting inquiries in these states:
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Why choose
Franchising with Baja Fresh removes the guesswork from startup costs and includes a robust support system with your franchise fee. Owners receive expert guidance in site selection, marketing, and operational setup to ensure a strategic, successful launch. The brand's versatile franchise models, including the smaller-footprint Express option, allow you to fit your restaurant into various high-traffic locations and adapt to your market.
Revenue Potential & Investment Requirements
Average Unit Revenue
$868,755
* in 2023
- Total investment
- $224,950–$1,034,290
- Franchise fee
- $30,000
- Cash Required
- $250,000
- Net worth
- $500,000
Growth Trends
Training & support
Baja Fresh provides comprehensive training that teaches owners how to run their restaurant efficiently from day one. Ongoing expert guidance is provided both before and after opening to ensure a smooth operation. Franchisees also gain access to operational resources, business tools, and marketing assistance designed to streamline daily business operations.
Ideal candidate
Baja Fresh is seeking entrepreneurs who want to leverage a proven fast-casual model. Ideal candidates appreciate the flexibility to choose between a traditional full-size restaurant or a compact, grab-and-go Express location, and are motivated to bring fresh, handmade Mexican food to their community.