Basecamp Fitness
- Ownership Requirement
- Full-time
- Business Type
- Franchise
35 Minutes to Fitness Franchise
Our HIIT workouts deliver strength, cardio, and serious sweat in a quick 35-minute session.
Brand overview
Basecamp Fitness is a boutique fitness franchise offering high-intensity interval training studios inspired by mixed martial arts. Founded by Nick Swinmurn after selling a tech startup, the concept began in a California warehouse as a training method for MMA athletes. Swinmurn soon realized this time-saving, heart-pumping method could be adapted for all fitness enthusiasts, leading to a studio model that combines science-backed HIIT, technology, and functional fitness. Each class alternates between one-minute cardio intervals on air bikes and one-minute strength intervals using weights, kettlebells, TRX, medicine balls, and bodyweight exercises, finishing with ten minutes of core and recovery work.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Basecamp Fitness
HIIT is the most popular boutique fitness category, and Basecamp's efficient 35-minute classes allow studios to hold more sessions and serve more members daily. Premium boutique classes command higher pricing and generate the highest average monthly membership and per-class costs. Studios fit into an economical 2,500–4,500 sq. ft. space, simplifying real estate and reducing overhead. As part of the Self Esteem Brands family, franchisees benefit from the backing of leading wellness brands like Anytime Fitness. App and smartwatch integration drives member engagement and loyalty, while retail opportunities with premium products let owners diversify revenue streams.
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$466,994–$802,781
Cash Required
$200,000
Net worth
$400,000
Franchise fee
$42,500
Total units
23
Real estate required
Not Specified
Growth Trends
Training & support
Franchisees receive hands-on and classroom-style training, along with coaching resources for onboarding instructors. The brand provides real estate, site selection, and construction support. Grand opening and launch support help new studios get started. A Franchise Business Consultant provides continuous ongoing support, and additional training opportunities are available as the business grows.
Ideal candidate
We seek leaders with a knack for business and a competitive streak who never settle for good enough and want to be the best fitness franchise in their markets. Ideal candidates have franchise or business operations experience and significant interest in the fitness category. A desire to own multiple locations and build out a market is important, as is being a collaborative team player with a coach's mindset.
Take the next step toward owning a high-energy fitness franchise. Connect with our team to learn more about available territories and start your journey with Basecamp Fitness.