CityRow

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own the Row. Lead the Movement
Build your fitness business with a purpose-built indoor rowing franchise.

Brand overview
CITYROW carved out a distinct space in the boutique fitness landscape by designing studios where every square foot is purpose-built for one powerful modality. Rowing delivers a low-impact, full-body workout that attracts a loyal membership base through immersive, community-driven sessions. With a connected app offering over 2,000 classes and real-time performance tracking, the brand extends its reach far beyond the studio floor.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose CityRow
CITYROW offers a differentiated brand identity rooted in one modality done exceptionally well, cutting through the crowded generalist gym market. A proven operating model and straightforward playbook make the business simple to execute. Owners benefit from professional marketing support, careful site selection guidance, and a growing community of members who value efficient, results-driven exercise.
Revenue Potential & Investment Requirements
Revenue Potential
2019 FDD top performing unit
Total investment
$199,586–$311,598
Cash Required
$100,000
Franchise fee
$49,500
Royalty fee
Royalty Fee of monthly 7% Gross Revenue.
Ad fund %
2%
Total units
36
Financing available
No financing offered
Real estate required
Yes
Growth Trends
Training & support
The franchise team provides comprehensive training covering operations, marketing, and coaching methodology. Owners receive ongoing guidance through site selection, studio build-out, equipment procurement, and pre-opening marketing. A supported grand opening introduces the new studio to its community to ensure a strong start.
Ideal candidate
We seek entrepreneurs who want more than a typical gym investment and are ready to build a lasting fitness business in their local market. Ideal candidates align with our brand values and growth goals, driven to lead a community centered on efficient, results-driven exercise.
Rowing is the ultimate full-body workout and the franchise opportunity that moves with you. Discover how you can own a boutique fitness studio built around a single, powerful modality. Submit your information today to learn more about opening a CITYROW in your market.
