Crumbl Cookies
Food: Quick-Service Restaurants → Baked Goods: Cookies
The World's Best Cookies
Bring friends and family together over gourmet desserts with a weekly rotating menu that keeps customers coming back.
Revenue Potential$3,421,762from the brand’s own disclosures
Total units1,101from the brand’s own disclosures
Brand overview
Founded in 2017 in Logan, Utah, Crumbl began with a mission to create the ultimate chocolate chip cookie. Today, it has grown into a nationally recognized dessert destination known for its open-concept kitchens and iconic Pink Boxes. Beyond perfecting the Milk Chocolate Chip cookie, Crumbl expanded its offerings to include creative specialty flavors, gifting, catering, and a weekly rotating menu. Each bakery provides a tech-driven experience offering takeout, delivery, and catering to serve every type of sweet craving.
Availability
We are currently accepting inquiries in these states:
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Why choose
Crumbl revolutionizes the dessert industry with a unique weekly rotating menu that drives constant excitement and repeat visits. A highly recognizable brand identity and the iconic Pink Box make every order shareable. The franchise is backed by powerful, smooth tech that streamlines the entire operation, including an award-winning mobile app for delivery, pickup, catering, and gifting. Franchise owners benefit from a proven, scalable model that makes bringing friends and family together over world-class desserts both simple and rewarding.
Revenue Potential & Investment Requirements
Revenue Potential
$3,421,762
2026 FDD top performing unit
- Total investment
- $848,566–$1,472,533
- Franchise fee
- $50,000
- Cash Required
- $200,000
Growth Trends
Training & support
Crumbl makes franchising easy by assisting owners through every step, from initial location selection all the way to a fully operational grand opening. Franchisees receive comprehensive training and orientation to prepare them for running their bakery. The support team ensures you have all the resources needed to bake, make, and operate your store the Crumbl way.
Ideal candidate
Crumbl seeks qualified prospective franchisees who meet the financial requirements and share the brand's mission of bringing friends and family together over world-class desserts. Ideal candidates are passionate about delivering an exceptional guest experience and eager to leverage a tech-driven, community-focused business model.