Deka Lash
- Ownership Requirement
- Semi-Absentee
- Business Type
- Franchise
Own a Deka Lash Franchise
Tap into a booming beauty category with a membership-based lash and brow studio ranked #1 by Entrepreneur two years running.
Brand overview
Deka Lash was founded by Jennifer Blair, who saw an opportunity to make lash extensions accessible beyond exclusive high-priced salons. After booking over 200 clients on her first day in a rented space behind a day spa, she built a transparent open studio concept with a differentiated training program and a culture rooted in community. Her husband Mike, a Carnegie Mellon-educated management consultant, joined as the concept scaled. Today Deka Lash operates studios across the country offering lash extensions, lash lifts, brow services, and facials, with a membership model that keeps clients coming back.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Deka Lash
The membership-based service model creates recurring, predictable revenue. Owners run semi-absentee, overseeing the business without performing services themselves. Studios fit in retail spaces as small as 750 square feet. Deka Lash was ranked #1 in lash and brow services in Entrepreneur's Franchise 500 two consecutive years. The lash and brow category is forecast to grow by over $570 million by 2027. A differentiated open studio concept features proprietary lash beds designed for comfort, while cruelty-free and clean-formulation products add another revenue source. A 24/7 booking platform and augmented reality virtual try-on app round out the customer experience.
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$222,800–$476,850
Cash Required
$100,000
Net worth
$500,000
Franchise fee
$59,900
Royalty fee
6% of Gross Studio Sales or $600 per month, whichever is greater
Ad fund %
3%
Total units
124
Financing available
Financing is not available until 24 months after becoming a franchisee, with potential loans covering 50% of the Initial Franchise Fee at a 10% APR for 60 months.
Real estate required
Yes
Growth Trends
Training & support
Deka U provides four days of management instruction across all key business functions. Initial on-site training covers lash artists, with ongoing Master Lash Artist training available for ambitious hires. Support includes real estate and site selection, payroll setup, and foundational operations. Dedicated Franchise Success Managers partner with owners before, during, and after opening, meeting regularly to review operations and local marketing. Easy-to-navigate dashboards provide visibility into key performance indicators. A network of franchisees across more than 130 locations shares best practices and peer support.
Ideal candidate
No beauty experience is required. Successful franchisees are natural leaders who connect with clients, lash artists, and their local community. They are passionate about the impact beauty services can have on people's lives and committed to operational excellence and delivering an outstanding studio experience.
Deka Lash offers a proven model in a fast-growing category with recurring revenue and semi-absentee ownership. If you are ready to explore what it takes to open a studio in your market, the next step is requesting franchise information directly.