Destination Athlete
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Your Total Team Solution Franchise
Empower coaches and athletes nationwide with a home-based business built around equipment, uniforms, spirit wear, and fundraising.
Brand overview
Destination Athlete is a one-source team dealer serving youth, travel, high school, and collegiate athletic programs across the United States. Owners provide custom team solutions, online fundraiser campaigns, team stores, and personalized local support. The brand's mission is simple: empower coaches to coach by handling everything else. With no real estate requirement and low overhead, franchisees run a rewarding business from home while serving their local athletic communities.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Destination Athlete
Owners benefit from a home-based entrepreneurial career with low overhead and no real estate requirement. Operation Athlete, the brand's signature program, honors veterans' sacrifices by awarding a free franchise business annually to a deserving military veteran. All veterans and active military members receive a 15% discount on any franchise purchase. Franchisees build a flexible lifestyle business while making a meaningful impact on local teams and athletes.
Investment Requirements
Total investment
$34,350–$135,110
Cash Required
$20,000
Net worth
$100,000
Franchise fee
$65,000
Royalty fee
5% (for non-internet sales) or 9% (on all internet sales) for apparel, sales
Ad fund %
2%
Total units
296
Financing available
The franchisor may finance a portion of the franchise fee.
Real estate required
No
Growth Trends
Training & support
Destination Athlete provides franchise owners with comprehensive initial training covering operations, marketing, technology, product education, and supplier relationships. Ongoing operational support keeps owners connected to best practices and new opportunities as the business grows. The brand currently has 296 total units, with consistent year-over-year growth from 151 units in 2020 to 296 in 2025.
Ideal candidate
This franchise is a strong fit for military veterans and active military members, who benefit from the Operation Athlete program and military discount. Former athletes looking to transition from competitive athletics into business ownership are also well suited to this opportunity. Ideal candidates are community-driven, relationship-oriented, and passionate about supporting local teams and programs.
Take the next step toward owning a home-based franchise that serves athletes and coaches in your community. Request franchise information today to learn more about available territories, investment details, and the support you will receive as a Destination Athlete owner.