Diesel Barbershop
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Modern Barbershop Franchise
A man-cave grooming experience blending vintage style with today's haircut demand.
Brand overview
Diesel Barbershop is an updated version of the corner barbershop built for today's men and boys. Founded by Shayne B. after a 20-plus year search for a better barbershop experience, the concept blends barbershop, salon, old school record store, mechanics garage, tattoo shop, and vintage arcade elements into one relaxed atmosphere. Customers come for great haircuts and stay for the overall grooming experience. The brand currently operates 31 locations and offers franchise owners a proven operational system in a growing men's grooming market.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Diesel Barbershop
Diesel assists with site selection, lease negotiation, and shop design, delivering a complete design package that sets the brand's signature vibe. Owners receive a Marketing Guidebook covering both grand opening and ongoing marketing strategies. A dedicated team provides hands-on guidance on hiring, interviewing, and staff training. For owners who want to scale, the franchise supports growth into multiple locations.
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$336,700–$460,200
Cash Required
$120,000
Net worth
$500,000
Franchise fee
$45,000
Royalty fee
7.5% of weekly Gross Sales
Ad fund %
1%
Total units
31
Financing available
Franchise Specialist reviews the investment and discusses different funding strategies tailored to the owner's growth plan.
Real estate required
Yes
Growth Trends
Training & support
New owners learn through a combination of classroom instruction and hands-on, in-shop training covering best practices and daily operations. A dedicated team guides owners through hiring and interviewing team leaders and shop staff. The provided Marketing Guidebook walks owners through grand opening marketing strategies and an ongoing marketing plan to drive consistent foot traffic.
Ideal candidate
Diesel is looking for someone with management or leadership experience who is willing to adopt the Diesel operational system. No haircare or barbershop experience is required. The ideal candidate values a structured franchise model and has the drive to deliver an exceptional customer experience in a high-energy environment.
The total investment ranges from $336,700 to $460,200, with a franchise fee of $45,000. Top performing units reported $1,132,157 in revenue potential for 2025. If you have the leadership background and capital to bring a Diesel Barbershop to your market, take the next step and request franchise information today.