Discover Strength

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Smarter strength training franchise
Deliver evidence-based 30-minute workouts that transform busy lives and build a thriving business.

Brand overview
Discover Strength is a boutique fitness franchise specializing in efficient, evidence-based strength training. Clients work one-on-one or in small groups with degreed exercise physiologists for just 30 minutes, twice per week. With over 727,000 training sessions completed across more than 30 locations, the brand proves that more is not better—better is better.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Discover Strength
Backed by 17 years of proven results, Discover Strength operates on peer-reviewed research rather than fitness fads. The impressive financials speak for themselves, with average studio volumes reaching $872,951 and top performers hitting $1.6 million. A 95 Net Promoter Score and strong 5-year customer retention highlight exceptional client satisfaction. By hiring educated, degreed professionals as staff, franchise owners reduce turnover and increase profitability.
Revenue Potential & Investment Requirements
Average Studio Volume for Franchise Locations Open 24+ Months
*
Total investment
$529,000–$870,000
Cash Required
$150,000
Net worth
$750,000
Franchise fee
$58,000
Total units
34
Real estate required
Not Specified
Growth Trends
Training & support
New franchise owners complete a comprehensive 10-day initial training program. Ongoing support includes a dedicated Franchise Business Coach and access to a fully developed Learning Management System. This robust framework ensures you have the operational guidance and educational resources needed to run your studio successfully.
Ideal candidate
We seek individuals who want to build a career they love while making a meaningful impact on their clients and employees. Ideal candidates value evidence-based methodologies, seek financial control over their future, and are passionate about delivering the most effective workout possible.
Join a proven fitness franchise built on science and results. Submit your information today to learn more about owning a Discover Strength studio and bringing smarter strength training to your community.
