Floor Crafters USA
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Mobile Flooring Showroom Franchise
Since 1988, Floor Crafters USA has delivered superior flooring with a low-overhead, home-based business model.
Brand overview
Floor Crafters USA is a residential and commercial flooring sales and installation franchise built around an innovative mobile design showroom concept. Franchisees operate from a home-based office, bringing hardwood, tile, carpet, luxury vinyl, and concrete epoxy solutions directly to clients, contractors, and designers.
Founded in 1988, the company has earned a reputation for superior end-product quality, transparent communication, and overall customer satisfaction. With a vision as a multi-generational enterprise, Floor Crafters combines decades of flooring expertise with a modern, mobile approach that eliminates the need for a traditional brick-and-mortar showroom.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Floor Crafters USA
Lower your risk by leveraging a proven, tested business model refined by Floor Crafters since 1988.
Start for as little as $153K with potential to recoup your investment in under one year, thanks to low overhead and high margins.
No brick-and-mortar showroom is required. A home-based office with subcontractors keeps staff to a minimum.
A centralized call center answers phones and sends clients your way so you can focus on running your business.
An established brand name, reputation, and pricing structure help attract customers and generate sales.
A done-for-you online marketing program includes digital marketing, reputation management, lead generation, paid advertising, organic social media, website hosting, and SEO optimization.
Expect a quick 12 to 14 week ramp-up with fast break-evens and high profit margins, with the average flooring project exceeding $15,000.
Revenue Potential & Investment Requirements
Average Gross Sales
*Two territories
Total investment
$142,905–$185,180
Cash Required
$100,000
Franchise fee
$59,900
Royalty fee
The greater of 7% of the “Gross Sales” (Percentage Royalty) or the then-current “Fixed Minimum Royalty” that is determined based on months of operation and number of units owned.
Ad fund %
4%
Total units
8
Financing available
No financing offered
Real estate required
No
Growth Trends
Training & support
Franchisees receive comprehensive training and support, including an initial training program, ongoing operational assistance, and access to a network of fellow franchisees. This structure is designed to help new owners get up and running quickly and efficiently.
Support also includes a centralized call center that fields incoming calls and routes clients to your territory, along with a full digital marketing program covering lead generation, paid advertising, reputation management, social media, website hosting, and SEO.
Ideal candidate
Floor Crafters USA seeks motivated entrepreneurs who value honest communication, customer satisfaction, and quality craftsmanship. Strong candidates are comfortable managing a home-based operation, working with subcontractors, and engaging directly with residential and commercial clients, contractors, and designers. No prior flooring experience is required to succeed within this proven system.
Ready to bring quality flooring solutions to your community with a proven, low-overhead franchise model? Connect with the Floor Crafters USA team to learn more about available territories and next steps.