Huckleberrys
- Ownership Requirement
- Semi-Absentee
- Business Type
- Franchise
Who's your Huckleberry
Bring Southern cookin' and genuine hospitality to your community with a daytime-only franchise.
Brand overview
Huckleberry’s Breakfast & Lunch brings a unique bayou-inspired atmosphere complete with weeping willow trees, fireflies, and Zydeco music to the breakfast and lunch dining space. Founded by Greg Graber as part of Heritage Restaurant Brands, the franchise serves Southern Cookin' with a California Twist. The brand prides itself on an authentic, relational culture where franchisees care deeply about who they are, not just what they do, creating genuine Southern hospitality in every community they serve.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Huckleberrys
Huckleberry’s offers strong brand recognition in the breakfast and lunch category that attracts guests and builds visibility. Franchisees benefit from comprehensive training and support spanning site selection, menu development, and marketing strategies. Experienced leadership from Heritage Restaurant Brands provides hands-on guidance, while a supportive franchisee community shares best practices and collective resolve. The business offers potential for high profits and long-term growth, plus daytime-only operating hours from 7am to 3pm let owners be home for dinner every night.
Revenue Potential & Investment Requirements
ANNUAL AUV
2021 FDD top performing unit
Total investment
$492,000–$1,683,250
Cash Required
$350,000
Net worth
$750,000
Franchise fee
$35,000
Total units
1,830
Real estate required
Not Specified
Growth Trends
Training & support
Huckleberry’s provides proper tools, training, and ongoing coaching from day one. Support includes marketing and brand building programs, accounting support, and purchasing synergies. Franchisees receive vendor and distribution support, training systems, and point-of-sale system implementation. The franchisor assists with restaurant operations reviews, site selection, recipe and menu development, plan design, project management, and continuous technology innovation.
Ideal candidate
The ideal Huckleberry’s franchisee values an authentic, relational culture over transactional interactions. They want to make a positive impact in their community through genuine hospitality and desire a business with daytime-only hours that still allows for a fulfilling personal life. We are looking for owners who care deeply about who they are, not just what they do, and who want to share genuine Southern hospitality with their guests.
Join a thriving community of franchise owners and bring Southern Cookin' with a California Twist to your town. Take the first step toward owning a rewarding daytime business that lets you be home for dinner every night.