Imo's Pizza
Food: Quick-Service Restaurants → Pizza
Own the Square Beyond Compare
Bring home over sixty years of St. Louis tradition with a pizza franchise built on loyalty and proprietary flavor.
Revenue Potential$2,389,688from the brand’s own disclosures
Total units96from the brand’s own disclosures
Brand overview
Founded in 1964 by Ed and Margie Imo, Imo's Pizza introduced the world to St. Louis-style pizza and its famous Provel cheese. What started as a small family parlor with a tackle-box cash register has grown into a regional icon. Today, franchise owners operate a straightforward restaurant model backed by a proprietary supply chain and over six decades of devoted brand loyalty, serving thin, square-cut pies topped edge-to-edge with our signature cheese blend.
Availability
We are currently accepting inquiries in these states:
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Why choose
Imo's Pizza delivers an iconic St. Louis-style product with proprietary Provel cheese that stands apart in a crowded market. Franchisees benefit from decades of loyal hometown love and strong brand recognition across the Midwest. A proprietary supply chain through Imo's Foods, Inc. secures your core ingredients and protects your quality. The straightforward buildout and daily operations are designed for simplicity, giving you resilient positioning in the $37.9 billion U.S. pizza industry.
Revenue Potential & Investment Requirements
Revenue Potential
$2,389,688
2026 FDD top performing unit
- Total investment
- $543,804–$959,336
- Franchise fee
- $40,000
- Cash Required
- $200,000
Growth Trends
Training & support
Imo's equips you for success from day one with pre-opening training at our dedicated training center. You receive hands-on guidance and full pre-opening support for your grand opening, along with ongoing operations coaching and regular field visits. The corporate team provides comprehensive real estate and site selection assistance, plus restaurant layout and buildout guidance. You also gain inventory, ordering, and supply chain support, grand opening marketing tools, and established vendor relationships for all your proprietary ingredients.
Ideal candidate
We are looking for passionate entrepreneurs who value community and possess hometown pride. The ideal franchisee is eager to grow with an iconic Midwestern brand and ready to carry on a legacy of real support, real ingredients, and real tradition.