Lovely Bride
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Bridal Shop Brides Love
Lovely Bride brings fashion-forward wedding dress retail to local markets through a supportive franchise model built on positivity, inclusivity, and peer community.
Brand overview
Lovely Bride was founded in 2010 by Lanie List to give brides an inspiring place to find their wedding dress, stocking up-and-coming designers with friendly staff in a boutique styled like a cool stylist's closet. After years of brides asking to bring Lovely to their hometowns, the brand turned to franchising to keep an owner close to each shop and build a community of peer entrepreneurs. Today, with 19 locations across the U.S. and London, Lovely Bride curates fashion-forward gowns from under-the-radar international designers alongside an exclusive in-house collection called Louvienne. The brand champions a feel-good, never-stuffy salon experience where stylists bring major BFF energy to help every bride shine.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Lovely Bride
Join a 20-store collective with 13 years in business and 11 years of franchising experience, giving you the wisdom of an established brand and a supportive peer network of fellow owners. The HQ team handles marketing, technology, and product development so you can focus on day-to-day store operations and serving your brides. The founder personally provides financial planning assistance, including QuickBooks setup, five-year plans, and bookkeeping guidance. A proprietary exclusive gown collection and an expanding accessories line differentiate your shop from competitors. Turn-key resale opportunities are also available in major metros for owners who want to skip building from scratch.
Investment Requirements
Total investment
$250,000–$600,000
Cash Required
$300,000
Franchise fee
$25,000
Royalty fee
3% of Gross Revenues for the first year that the unit is open for business; 4% of Gross Revenues as of the first anniversary of the date the unit is open for business; then 5% of Gross Revenues after the second anniversary of the date the unit is open for business
Ad fund %
1%
Total units
19
Financing available
Third-party financing may be available for qualified candidates for some costs.
Real estate required
Yes
Growth Trends
Training & support
You receive an operations manual and one-on-one support that streamlines store opening from site selection through grand opening prep. A dedicated training guide and expert resources equip you and your team to deliver the exceptional, feel-good service Lovely Bride is known for. The HQ team provides ongoing support for marketing, technology, and product development as new platforms and competitors emerge over time. You also gain access to the founder's financial planning assistance to help you set up bookkeeping and build a five-year plan for your business.
Ideal candidate
Lovely Bride is looking for a business-first-minded entrepreneur who loves bridal and is ready for a full-time, lifestyle commitment to small business ownership. You should have a minimum of $300,000 in cash assets and strong business acumen across hiring, financial management, and problem solving. Because bridal shopping is a high-emotion experience, a positive disposition and genuine care for people are essential. You will be the face of your boutique and the local steward of the brand, so an authentic connection to your community matters as much as operational discipline.
If you are ready to bring a beloved bridal boutique experience to your market, Lovely Bride offers the brand, the playbook, and the peer community to help you open with confidence. With fashion-forward gowns, an exclusive in-house collection, and a support team that handles the behind-the-scenes work, you can focus on what matters most: helping brides find the dress of their dreams. Reach out to learn more about becoming a Lovely Bride franchise owner and what opportunities are available in your area.