Magnolia Bakery
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Bring a New York Icon Home
Share Magnolia Bakery's legendary banana pudding and timeless desserts with your community.
Brand overview
Magnolia Bakery began in 1996 on a quaint cobblestone corner in New York City's West Village. Almost 30 years later, the brand continues to craft classic American desserts from scratch in small batches using the finest ingredients. Known worldwide for its Red Velvet Cupcakes and fresh Banana Pudding, Magnolia Bakery has built a loyal, global following. Now, this cherished neighborhood bakery is expanding its magic through U.S. franchise ownership, staying true to its mission to make today sweeter than yesterday.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Magnolia Bakery
As a New York City icon since 1996, Magnolia Bakery carries a globally recognized and trusted brand name. Best-in-class products and a timeless menu drive consistent demand and customer loyalty across generations. Franchise owners benefit from a strong foundation for long-term success in a fast-growing dessert industry with a brand that still feels local and personal. This is a first-mover opportunity to bring the cherished bakery to new U.S. neighborhoods as domestic franchising recently opened.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$696,000–$1,198,270
Cash Required
$900,000
Net worth
$3,000,000
Franchise fee
$49,000
Royalty fee
6% of gross sales
Ad fund %
3%
Total units
11
Financing available
None — we do not offer direct or indirect financing to franchisees.
Real estate required
Yes
Growth Trends
Training & support
The franchise process begins with an initial consultation and overview with the Domestic Franchise Sales Manager. Candidates then review the Franchise Disclosure Document covering investment, fees, and unit-level economics. Monthly Discovery Day meetings are held at the NYC home office to experience the brand and dive deep into the franchise model with the Executive Team. Following the formal application and financial verification, a high-level market review is conducted with the brand's external real estate agency to identify potential bakery development areas. Final candidacy and market review are completed by the Franchise Approval Committee.
Ideal candidate
The ideal franchise owner shares the brand's mission of seeing the extraordinary in the everyday and values care, quality, and confectionary magic. Qualified candidates must meet the financial requirements and are ideally those looking to bring this beloved, generational brand to their local community, potentially operating multiple locations. A passion for premium baked goods and community connection is essential.
Join the Magnolia Bakery family and share our legendary treats with your community. With a proven business model and a beloved brand, you can build a rewarding future in the dessert industry. Submit your information today to learn more about franchise ownership opportunities.