Mason's Famous Lobster Rolls
Food: Quick-Service Restaurants → Seafood
Famously Simple Lobster Rolls
Serve authentic Maine lobster rolls with a streamlined fast-casual model.
Revenue Potential$1,580,027from the brand’s own disclosures
Total units34from the brand’s own disclosures
Brand overview
Mason's Famous Lobster Rolls brings the authentic New England lobster shack experience to a fast-casual setting, featuring 100% Maine lobster. Founded in 2014 by seafood industry veteran Dan Beck, the brand leverages deep supplier relationships to source premium lobster at competitive prices. With a focused menu of classic rolls and a famously simple operational model, Mason's makes the luxury of lobster accessible to everyday diners and entrepreneurs alike.
Availability
We are currently accepting inquiries in these states:
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Why choose
Capitalize on surging consumer demand for Maine lobster with a concept that faces limited competition and vast growth potential. Mason's enjoys an average 4.5-star rating and fiercely loyal repeat customers. The famously simple model requires no complex cooking, heavy equipment, or skilled chefs, keeping overhead low. You can open in spaces as small as 700 square feet for roughly half the cost of a typical fast-casual restaurant, leading to quicker returns on your investment.
Revenue Potential & Investment Requirements
Revenue Potential
$1,580,027
2026 FDD top performing unit
- Total investment
- $250,050–$655,050
- Franchise fee
- $35,000
- Cash Required
- $100,000
- Net worth
- $500,000
Growth Trends
Training & support
Mason's provides a comprehensive 10-day training program that equips you with everything needed to run your location. The repeatable processes and streamlined operations mean you do not need prior restaurant experience or culinary skills. Ongoing support ensures you stay aligned with the brand's proven systems for simple, efficient service.
Ideal candidate
We seek savvy entrepreneurs who want an affordable, simple-to-operate business in the booming fast-casual seafood space. You do not need any prior restaurant experience to succeed. If you have a passion for delivering exceptional customer experiences and the drive to grow with a proven, streamlined model, Mason's is the right fit for you.