Merle Norman Cosmetics

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Merle Norman Cosmetics Studio
Join a nearly century-old prestige beauty brand built on personalized service and family ownership.

Brand overview
Since 1931, Merle Norman Cosmetics Studios have been independently owned and operated, providing prestige skincare and makeup through one-on-one consultations and expert beauty services. Franchise owners operate a standalone Studio or add Merle Norman to an existing business, offering in-demand cosmetic lines, skincare treatments, and self-care services. Products are developed, manufactured, and shipped from California, maintaining a constant focus on quality and innovation across five generations of family ownership.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Merle Norman Cosmetics
You are partnering with an established business model refined over nearly a century of customer care. The brand carries strong name recognition and a reputation for excellence, with cosmetic lines and services aligned to today's beauty trends. Entry cost is kept low with new owners in mind, and a dedicated team of experts works alongside you to help build your business. Ongoing product and service development keeps the catalog fresh and competitive.
Investment Requirements
Total investment
$24,861–$262,938
Cash Required
$25,000
Franchise fee
$24,861
Royalty fee
flat $144/year
Total units
757
Financing available
MNC offers indirect financing for new Studio Owners, requiring a 55% down payment with the balance payable in three equal monthly installments, without interest.
Real estate required
Yes
Growth Trends
Training & support
Merle Norman provides strong franchise owner support through a team of experts who work alongside you to build your business. While specific onboarding program details are not outlined, the company emphasizes hands-on guidance and a collaborative approach to helping new Studio Owners succeed.
Ideal candidate
Owners of any gender who are passionate about helping others discover skincare and makeup that make them feel beautiful are a strong fit. Retail and cosmetics experience are helpful but not required. Owners are not required to physically manage their Studios day to day and may hire and oversee managers, making the model suitable for semi-absentee operators. Merle Norman is actively targeting select areas of the United States and Canada for expansion.
Bringing a trusted beauty brand to your community starts with a conversation. If you are ready to explore what a Merle Norman Cosmetics Studio could look like for you, reach out to the franchise development team to learn more about available territories and next steps.
