MINISO
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Bring Global Retail Fun to Your City
Join 300+ U.S. stores in one of the world's fastest-growing lifestyle retail brands.
Brand overview
MINISO is a global lifestyle and IP design retail brand offering trendy, fun products through collaborations with popular IPs like Harry Potter, Peanuts, BT21, Disney, Sanrio, and more. With 8,500 stores across 112 global markets and over 1 billion in-store customers served, MINISO is revolutionizing traditional retail into an innovative, experiential, and culturally relevant destination. A franchisee operates a physical MINISO retail store carrying apparel, electronics, home goods, stationery, toys, beauty, bags, food and beverage, fragrance, and pet products across 10 categories and over 25,000 SKUs.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose MINISO
Access a dynamic product portfolio of over 25,000 SKUs across 1,400 subcategories backed by a globally recognized brand.
Powered by the globally recognized SAP management system to streamline operations and enhance efficiency.
A dedicated franchise support team provides professional guidance across merchandise selection, logistics, operations, leasing, and more.
Unique inventory models and dedicated onboarding support for new partners.
Join one of the world's fastest-growing retail brands with 300+ U.S. stores and expanding rapidly.
Investment Requirements
Total investment
$310,800–$905,000
Cash Required
$280,000
Franchise fee
$50,000
Royalty fee
45% of gross revenue (general merchandise); 65% of gross revenue (local purchase products)
Ad fund %
2%
Total units
351
Financing available
We do not offer financing directly for any part of the initial investment.
Real estate required
Yes
Growth Trends
Training & support
A dedicated franchise support team provides professional guidance across key business functions including merchandise selection, logistics, operations, and leasing. Dedicated onboarding support is provided for new partners to ensure a smooth launch. Ongoing support continues after the grand opening to help franchisees grow and optimize their stores over time.
Ideal candidate
Entrepreneurs looking to partner with a globally recognized retail brand and bring MINISO to their city, with an interest in operating a trend-driven retail store. Ideal candidates should have the required liquid capital and a passion for delivering fun, experiential shopping to their community.
Life is for fun, and so is building a business with one of the world's most exciting retail brands. If you are ready to bring MINISO to your city and join a rapidly growing global network, reach out today to learn more about franchise opportunities in your market.