Mister Softee
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Join America's Favorite Ice Cream Truck
Bring the iconic Mister Softee brand to your own community as a mobile franchise owner.
Brand overview
Since 1956, Mister Softee has pioneered the concept of selling soft serve ice cream directly from mobile truck units, taking the popular treat from roadside stands straight into neighborhoods. Today, it stands as America's oldest and largest franchise of mobile soft ice cream trucks. Franchisees operate a fully mobile business, setting up routes and serving customers on the go while spreading smiles wherever they park.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Mister Softee
With over 62 years of proven success, Mister Softee offers unparalleled stability and brand power in the frozen treat industry. As the largest operator of soft ice cream trucks, franchisees benefit from stable, dependable support and a widely recognized name. Each owner receives a protected market area to help ensure their success, alongside ongoing advertising and promotion to boost sales. The mobile unit model provides the flexibility to go where the business is rather than waiting for customers. Additionally, outstanding financing options are available, with up to 75% financing arranged so the business can pay for itself.
Investment Requirements
Total investment
$297,000–$385,000
Cash Required
$120,000
Franchise fee
$7,500
Royalty fee
$4,045 per year
Total units
617
Financing available
Up to 75% financing can be arranged.
Real estate required
Yes
Growth Trends
Training & support
No previous industry experience is necessary to become a Mister Softee franchisee. The company provides complete training covering every aspect of the business, from operating the truck and setting up your route to efficiently serving your customers. This comprehensive support ensures that new owners are fully prepared to hit the road with confidence.
Ideal candidate
Mister Softee is looking for motivated, self-starting individuals who desire independence and control over their livelihood. The ideal candidate is someone who believes they have untapped potential, may be dissatisfied with their current job, and is willing to work hard during the busy ice cream season to build a rewarding mobile business.
Take control of your future and get in on the fun with America's most recognized ice cream truck. A rewarding mobile business and unlimited potential await you on the road.