Nutrition by Max Muscle
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Premium Sports Nutrition Since 1991
Join a trusted supplement brand with over 35 years of industry leadership and a comprehensive product catalog built for dedicated athletes.
Brand overview
Max Muscle Nutrition was founded in 1991 by fitness enthusiasts who were tired of unreliable supplements that didn't deliver what was on the label. Instead of settling, they built their own brand from the ground up — one grounded in transparency, quality, and real results. Today, Max Muscle offers a full range of sports nutrition products including proteins, pre-workouts, muscle enhancers, weight management formulas, recovery and endurance supplements, and general health and wellness products. Every product is manufactured in the USA using domestic and foreign ingredients and is third-party tested and verified, so customers know exactly what they're putting into their bodies.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Nutrition by Max Muscle
With more than three decades in the sports nutrition industry, Max Muscle has earned a reputation that new franchise owners can leverage from day one. The brand's product line is manufactured in the USA and undergoes third-party testing, giving customers confidence in every purchase. The catalog spans protein, pre-workout, recovery, weight management, and wellness categories, meaning stores can serve a broad customer base with varied fitness goals. A philosophy of no excuses, no shortcuts, and just results resonates with serious athletes and casual fitness enthusiasts alike.
Investment Requirements
Total investment
$128,500–$278,500
Cash Required
$100,000
Franchise fee
$35,000
Royalty fee
Any new Max Muscle Store will still receive the 0 Royalties in Year 1.
Ad fund %
2%
Total units
129
Financing available
No financing offered
Real estate required
Not Specified
Growth Trends
Training & support
Detailed information about onboarding, training programs, and ongoing franchise support was not provided in the available materials. Prospective franchisees are encouraged to reach out directly to the Max Muscle Nutrition franchise development team to learn more about what new owners can expect in terms of initial training, store setup guidance, and continued operational support.
Ideal candidate
A specific ideal candidate profile was not outlined in the available materials, but Max Muscle Nutrition is well suited for entrepreneurs who are passionate about fitness, health, and sports nutrition. Candidates should have the required liquid capital, a commitment to the brand's no-shortcuts philosophy, and an interest in serving a community of dedicated athletes and fitness-minded consumers.
If you're ready to bring a trusted sports nutrition brand to your market, connect with the Max Muscle Nutrition franchise team to request more information. A franchise development representative can walk you through the investment details, available territories, and next steps to get started. Protein for the dedicated, thermogenic for the driven, and a business opportunity built on 35 years of trust.