Once Upon A Child
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own the top kids resale franchise
Join the #1 children's resale brand with over 440 locations across North America.
Brand overview
Once Upon A Child is a top-rated resale franchise that buys and sells gently used kids' merchandise. Serving young families across North America, the store offers a sustainable and affordable way to shop for children's clothing, shoes, toys, and baby gear. As the leader in the resale industry, this franchise provides an opportunity to change your life and make a meaningful difference in your community.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Once Upon A Child
Once Upon A Child is the top children's resale franchise, outpacing the competition in both average sales and store count. Top quartile franchisees see average gross sales of $2,009,668 and average gross profit of $1,333,209 with a 66.34% gross profit margin. The brand has ranked number one in its category in Entrepreneur Magazine's Franchise 500 for more than a decade.
Revenue Potential & Investment Requirements
Average Gross Sales
*The Average Store numbers are the 2025 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2026 Once Upon A Child® Franchise Disclosure Documents (as reported by the 408 stores that had been in operation at least one year as of December 27, 2025). Of the 408 stores, 175 or 43% of the stores attained or exceeded the Average Gross Sales and 175 or 43% of the stores attained or exceeded the Average Gross Profit. The top quartile Average Gross Sales and Average Gross Profit only relates to the 102 Once Upon A Child® Stores that ranked in the top 25% of the gross sales range. Of the 102 stores in the top quartile, 35 or 34% of the stores attained or exceeded the top quartile Average Gross Sales and 32 or 31% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.
Total investment
$355,700–$485,900
Cash Required
$90,000
Net worth
$400,000
Franchise fee
$25,000
Total units
440
Real estate required
Not Specified
Growth Trends
Ideal candidate
We are looking for individuals who want to become the go-to destination for parents in their community who value shopping conveniently, locally, and sustainably. Ideal franchisees are passionate about helping young families save money while supporting a greener, more sustainable way to shop for kids' items.
Take the first step toward owning a business that makes a real difference in your community. Submit your information today to learn more about franchise opportunities with Once Upon A Child.