OrangeTheory Fitness
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Science-backed fitness franchise opportunity
Orangetheory combines heart-rate technology and expert coaching to deliver personalized group workouts with limitless results.
Brand overview
Founded in 2007 by physiologist Ellen Latham, Orangetheory Fitness originated from her concept called the Orange Effect, bringing together science and fitness in a revolutionary way. What started as a single studio has grown into one of the most recognized fitness franchises on the planet, with nearly one million members worldwide. Franchise partners operate boutique studios designed for large-group workouts that combine cardiovascular and strength training, using specialized technology and coaching to deliver measurable results.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose OrangeTheory Fitness
Orangetheory offers a unique concept combining fitness and technology that stands out in the boutique studio space. Studios are designed for large groups, maximizing your floor space and class capacity. Over 1,500 franchises have been awarded across 25 countries, giving you a proven model to follow. You also benefit from comprehensive corporate support covering real estate, operations, marketing, sales, fitness, equipment, technology, training, and construction.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$764,577–$1,104,920
Cash Required
$350,000
Net worth
$1,000,000
Franchise fee
$59,950
Total units
1,224
Real estate required
Not Specified
Growth Trends
Training & support
Orangetheory provides comprehensive corporate training and support from day one. Your support covers every aspect of launching and running your business, including real estate site selection, studio construction and design, operational procedures, marketing strategy, sales techniques, fitness programming, and specialized technology integration. You will never be left figuring things out on your own.
Ideal candidate
Orangetheory seeks serious individual or group investors with solid entrepreneurial experience who are passionate about innovation and bringing the latest fitness trends to their market. Candidates must be owner-operators willing to engage with their team daily and build community within their studio. Absentee ownership is not allowed, ensuring every franchise owner is hands-on and committed to their location's success.
Take the next step toward owning a science-backed fitness franchise with limitless potential. Join a global network of passionate owner-operators bringing transformative group workouts to their communities. Submit your information today to start the conversation.