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Perkins has served homestyle breakfast and legendary bakery pies since 1958.

Brand overview
Starting as a pancake house in 1958, Perkins has spent over 60 years growing into a pioneering breakfast brand and a top restaurant franchise. Known for pioneering all-day breakfast and legendary in-house bakery pies, the brand has adapted to meet changing customer needs and evolving real-estate patterns. Owners operate either traditional free-standing locations or a newer, more affordable end-cap business model that features a smaller footprint without sacrificing full-service hospitality. Perkins continues to maintain its commitment to warm hospitality, exceptional food, and outstanding value.
Availability
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Why choose
Perkins leverages a $285 billion breakfast market and a $17.1 billion bakery café industry with its iconic, dual-segment concept. A modernized pie ordering system via app and third-party delivery creates an additional revenue stream for franchise owners. With over 60 years of brand history and a loyal, multi-generational customer base, the franchise offers lasting stability and community recognition. The new end-cap model requires a significantly smaller footprint, allowing owners to capitalize on prime real estate opportunities.
Revenue Potential
2025 FDD top performing unit
Training & support
Owners receive intensive training and pre-opening preparation, followed by ongoing support well after the grand opening. Franchise support includes site selection assistance, technology and software, vendor and supply relations, and cutting-edge marketing support. Additional support encompasses menu innovation, access to a confidential operations manual, and a franchise development team. The brand provides continued on-site field visits to strengthen the relationship and operations.
Ideal candidate
The franchise is a good fit for a new generation of savvy investors and experienced multi-unit restaurant operators who are ready to get to work with an iconic brand.