Planet Fitness

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Judgement Free Zone
Join the world's most welcoming fitness franchise with over 2,700 locations.

Brand overview
Planet Fitness has built its reputation as the gym for people who don't like gyms. By removing the anxiety of starting a fitness journey, the brand has created a comfortable, non-intimidating space where everyone can exercise at their own pace. This welcoming approach drives a high-value, affordable membership model that appeals to a massive demographic, including the 80% of people who currently do not go to a gym.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Planet Fitness
Planet Fitness stands out with its industry-leading affordable membership model and a massive network of over 2,900 locations worldwide. The franchise was recognized on the USA Today America's Best Customer Service list for its unwavering commitment to a friendly environment. By focusing on the Judgement Free Zone philosophy, owners tap into a broad demographic eager for a non-intimidating fitness experience.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$1,282,500–$3,769,000
Cash Required
$1,500,000
Net worth
$3,000,000
Franchise fee
$40,000
Total units
2,709
Real estate required
Not Specified
Growth Trends
Training & support
Planet Fitness offers comprehensive training designed for multi-unit operators to ensure brand consistency and operational excellence across locations. Franchisees receive structured support from the corporate team to help scale their business, maintain the high standards of the Judgement Free Zone, and drive membership growth effectively.
Ideal candidate
The ideal Planet Fitness franchisee is a business-savvy entrepreneur who understands the importance of fitness for the 80% of the population that does not currently go to the gym. We seek owners who are dedicated to helping newcomers build healthy habits and who will foster a welcoming, non-intimidating environment in their clubs.
Take the next step toward owning a franchise that empowers people to live healthier lives in a welcoming environment. Submit your information today to receive the Planet Fitness franchise prospectus and learn how you can bring the Judgement Free Zone to your community.
