Playa Bowls
Food: Quick-Service Restaurants → Acai Bowls
Own a Playa Bowls Franchise
Bring the beach-town superfruit bowl experience to your community with a fast-casual model built for strong sales and simple operations.
Average Unit Sales$1,117,488from the brand’s own disclosures
Total units372from the brand’s own disclosures
Brand overview
Playa Bowls is a rapidly growing superfruit bowl franchise serving fresh acai and pitaya bowls, smoothies, cold-pressed juices, and better-for-you refreshers. Founded in 2014 by avid surfers Rob and Abby, the brand was inspired by the unique bowls they discovered in surf towns across Panama, Costa Rica, and Hawaii. What started as a single pop-up cart in Belmar, NJ, has grown into a nationwide movement with over 400 locations. Playa Bowls believes in doing things the right way by making food with love, sourcing sustainably, and building community-driven spaces with a vibrant beach-town vibe.
Availability
We are currently accepting inquiries in these states:
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Why choose
Playa Bowls delivers an outstanding sales-to-investment ratio with average unit sales of $1.12M+ and roughly $1,000 per square foot. The low startup cost features a target turnkey investment under $500K. Simple, no-cooking operations mean no grease traps, no hoods, and a low payroll roster, making the business exceptionally easy to run. With a high average ticket over $16, franchisees enjoy strong unit-level economics in a small footprint of just 1,000 to 1,500 square feet. The highly scalable model also allows owners to rapidly expand into multiple locations and multiply cash flow.
Revenue Potential & Investment Requirements
Average Unit Sales
$1,117,488
106/223 (41.0%)
- Total investment
- $281,960–$1,055,594
- Franchise fee
- $35,000
- Cash Required
- $150,000
- Net worth
- $500,000
Growth Trends
Training & support
Playa Bowls ensures franchisees are set up for success from day one with a comprehensive onboarding program. Owners receive initial franchise training and on-site pre-opening assistance to prepare for launch. The operations model is designed for simplicity, requiring minimal staff and no cooking equipment, so you can focus on delivering an outstanding customer experience and growing your business.
Ideal candidate
Playa Bowls is looking for entrepreneurs with $150,000 in liquid assets and a $500,000 net worth who are eager to operate a low-labor, high-return, and highly scalable fast-casual food concept. Ideal candidates share the brand's passion for community, sustainability, and bringing a slice of summer to their local neighborhoods.