PLUNJ
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Nordic-Inspired Contrast Therapy Franchise
Help your community discover the restorative power of alternating heat and cold exposure in a welcoming studio that balances luxury with practicality.
Brand overview
PLUNJ brings the centuries-old Scandinavian tradition of contrast therapy to modern wellness seekers. Guests move through a simple yet effective regimen: heat in the sauna, a plunge into cold water, rest for recovery, and repeat. Every studio is designed as a welcoming communal space built on cleanliness, community, and accessibility, offering an experience that feels both premium and approachable. With growing consumer interest in recovery and intentional wellness rituals, PLUNJ stands apart in a crowded fitness and wellness landscape by offering something rooted in tradition yet perfectly suited to contemporary lifestyles.
Availability
We are currently accepting inquiries in these states:
Gallery
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$394,700–$696,033
Cash Required
$210,000
Franchise fee
$25,000
Royalty fee
6% of gross sales
Ad fund %
1%
Total units
4
Financing available
No financing offered
Real estate required
Not Specified
Growth Trends
If PLUNJ aligns with your vision for bringing Nordic-inspired wellness to your market, we would welcome the opportunity to share more about the franchise journey. Request additional details to explore whether this contrast therapy concept is the right fit for your goals and community.