Potbelly Sandwich Shop
Food: Quick-Service Restaurants → Sandwiches: Miscellaneous
Grow With a Toasty Brand
Join Potbelly's 50/50 franchise model for multi-unit success.
Average Unit Volume$1.3Mfrom the brand’s own disclosures
Total units444from the brand’s own disclosures
Brand overview
Founded in 1977, Potbelly has grown from a single antique shop into a nationwide brand known for crave-worthy toasty sandwiches, salads, mac & cheese, and wraps. With deep neighborhood roots and a strong national presence, Potbelly thrives wherever people gather and has earned the loyalty of millions of fans.
Availability
We are currently accepting inquiries in these states:
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Why choose
Nearly 50 years of proven brand strength with neighborhood roots and national presence. Average unit volumes of approximately $1.3M place the brand among top performers in the sandwich category. The 50/50 model provides shared investment, strong support, and a smarter path to multi-unit growth. Over 1,500 available territories across 30+ states offer early market leadership opportunities in high-growth regions. Increased purchasing power and access to prime real estate support operators who scale.
Revenue Potential & Investment Requirements
Average Unit Volume
$1.3M
Based on 2026 Franchise Disclosure Document data. Individual results may vary.
- Total investment
- $628,938–$999,371
- Franchise fee
- $40,000
- Cash Required
- $500,000
Growth Trends
Training & support
Potbelly's 50/50 model provides shared investment and hands-on support, giving you a smarter path to multi-unit growth without slowing momentum. Combined with increased purchasing power and access to prime real estate, franchisees receive the comprehensive backing needed to build and expand their portfolio successfully.
Ideal candidate
Potbelly seeks experienced multi-unit operators and developers who think long-term and want to build a legacy rather than just a single shop footprint. Ideal candidates possess significant liquid capital and net worth, ready to leverage the brand's scalable framework to grow across high-potential markets.