Pure Barre
- Ownership Requirement
- Semi-Absentee
- Business Type
- Franchise
Own the Largest Barre Fitness Brand
Join nearly 650 studios serving over 100,000 active members with a proven, low-impact workout concept.
Brand overview
Pure Barre is the largest and most established barre franchise brand, operating boutique fitness studios that offer low-impact, full-body barre workouts for a broad range of fitness levels. Each studio provides a variety of barre classes with continually updated choreography, music, and programming. The brand fuses Pilates, yoga, and ballet into four unique musically-driven group class formats designed to strengthen, tone, and improve flexibility in 50 minutes or less. A pioneer in both the barre and boutique fitness spaces, Pure Barre has been ranked in Entrepreneur Magazine's Franchise 500 List each year.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Pure Barre
Pure Barre is the largest barre brand with close to 650 locations open across North America and a strong national brand presence. The franchise offers a low-cost entry paired with a recurring revenue model, making it an attractive opportunity for owners seeking strong unit economics. An executive model provides a fully scalable business with leveraged development costs and national vendor relationships. The corporate team brings decades of combined experience in fitness franchising, and the brand is consistently ranked in Entrepreneur Magazine's Franchise 500 List each year.
Investment Requirements
Total investment
$445,299–$736,465
Cash Required
$250,000
Net worth
$500,000
Franchise fee
$60,000
Royalty fee
7% of Gross Sales
Ad fund %
2%
Total units
617
Financing available
None — we do not offer direct or indirect financing.
Real estate required
Yes
Growth Trends
Training & support
A dedicated staff assists with site selection and lease negotiation using established vendor relationships to find the ideal studio location. Franchisees receive guidance through the entire build-out process, from approved layout and general construction to interior design, music, and technology. Comprehensive and ongoing sales training includes monthly calls and expert guidance from pre-sale through Grand Opening and into sustainability, supported by a multi-channel sales process. The corporate team also helps recruit qualified instructors, general managers, and sales team members. Personalized marketing support begins at LOI signing to generate website traffic and memberships, with the same support provided for those purchasing existing studios.
Ideal candidate
Pure Barre targets owners seeking an executive, scalable business model who want to leverage a proven brand and corporate support rather than run the studio day-to-day themselves. Ideal candidates are motivated entrepreneurs with a passion for health and wellness, the financial resources to meet investment requirements, and a desire to build a business that fits a semi-absentee ownership structure.
With nearly 650 studios, over 100,000 active members, and a recurring revenue model, Pure Barre offers a proven path into boutique fitness ownership. If you have the capital and the drive to grow with the largest barre brand in North America, take the next step and request franchise information today.