Real Deals on Home Decor
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Turn Your Passion for Decor into Profit
Join a nationally ranked home decor and women's fashion franchise that turns everyday shopping into a community treasure hunt.
Brand overview
Real Deals on Home Decor began a decade ago when five sisters opened decor shoppes in their communities for fun. After requests poured in from people wanting to open stores like theirs, they decided to franchise, growing into an international brand listed in Entrepreneur's Top 500. Today, Real Deals shoppes offer hand-picked home decor and the latest women's fashions through RD Boutique, all at budget-friendly prices. With daily-changing inventory, every visit feels like a new adventure with inspiration around every corner.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Real Deals on Home Decor
Real Deals is positioned at the intersection of three booming industries: home furnishings at $79 billion, apparel at $225 billion, and boutiques at $28 billion. As an international franchise, the brand leverages strong buying power to deliver exceptional value to customers and owners alike. The franchise is ranked #1 in the home furnishings category and #281 on Entrepreneur Magazine's Franchise Top 500 list. Locally, shoppes have earned People's Choice and Reader's Choice awards in their communities, making them beloved destinations wherever they open.
Investment Requirements
Total investment
$144,350–$272,400
Cash Required
$100,000
Franchise fee
$30,000
Royalty fee
5% of gross sales (up to 7%)
Ad fund %
1%
Total units
45
Financing available
None — we do not offer direct or indirect financing.
Real estate required
Yes
Growth Trends
Training & support
The Real Deals system guides franchisees through every part of running the business, from setup to daily operations. A dedicated support team is available to answer questions fully and help newcomers become pros quickly. The majority of franchisees had no prior experience in the home decor or boutique industry before joining, which speaks to the effectiveness of the training and onboarding process. Whether it is sourcing inventory, managing the store, or marketing to the local community, the franchise provides the tools and guidance needed to succeed.
Ideal candidate
Real Deals is looking for someone with desire and focus who wants to be the buzz of their community. The ideal franchisee wants to offer the trendiest decor and fashion at the best prices in town and is passionate about creating a welcoming shopping experience. No previous home decor or boutique experience is required. What matters most is a drive to learn, a commitment to the system, and an enthusiasm for building a locally loved business.
If you are ready to bring a beloved shopping destination to your community, Real Deals on Home Decor offers a proven path to ownership. With a decade of growth, a supportive franchise system, and a concept that spans two thriving industries, this is an opportunity to build something your town will love. Take the next step and explore what it means to join a brand ranked among the best in the nation.