REBELXL Studios
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Pilates With a Twist, Now Franchising
Bring a bold boutique fitness concept to your market with reformer Pilates classes reimagined through high-energy functional training.
Brand overview
REBELXL Studios blends contemporary and classical Pilates on the reformer with low-impact HIIT, suspension training, strength, cardio, and flexibility work. Every class is designed to be effective and unique, offering members a fresh take on boutique fitness.
The studio runs multiple signature formats that keep members coming back throughout the week. RE-FORM XL delivers 100% reformer work, DE-FINE XL combines 60% reformer with 40% functional training, CARDIO-FORM XL splits 25% reformer and 75% cardio, and RE-ALIGN XL offers 100% tower-based sessions. This variety gives owners several revenue-driving class types under one roof and appeals to both Pilates loyalists and those seeking a more athletic workout.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose REBELXL Studios
REBELXL Studios stands apart in a crowded boutique fitness landscape by fusing reformer Pilates with functional, cardio, and strength training — a combination rarely found in a single studio.
The brand's signature class formats give members distinct reasons to return multiple times per week, supporting stronger retention and higher per-member revenue. A striking visual identity and a high-energy studio environment help locations stand out from day one.
The franchise is early in its growth, meaning motivated operators can secure prime territories while the brand expands. With a proven studio model and a class mix that captures a broad fitness audience, REBELXL Studios offers franchisees a differentiated position in the competitive boutique fitness market.
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$460,249–$598,727
Cash Required
$180,000
Franchise fee
$60,000
Royalty fee
7% of Gross Revenue
Ad fund %
3%
Total units
2
Financing available
We do not offer financing directly or indirectly for any part of the initial investment.
Real estate required
Not Specified
Growth Trends
If you are ready to bring REBELXL Studios to your city, the next step is to start a conversation with the franchise development team. Share your background, your target market, and your timeline, and they will walk you through the full franchise disclosure document, territory availability, and the studio buildout process. Operators who move early can secure standout locations as the brand continues to grow.