Roy Rogers Restaurants
Food: Quick-Service Restaurants → Miscellaneous Quick-Service Restaurants
Blaze Your Trail
Serve up three dayparts of quality fast-casual dining with an iconic brand.
Average Unit Volume$2.5Mfrom the brand’s own disclosures
Total units39from the brand’s own disclosures
Brand overview
With more than 55 years of history, Roy Rogers is an iconic fast-food chain that continues to reinvent itself through menu innovation and modern restaurant design. The franchise provides a modern experience with a hint of nostalgia, serving roast beef, burgers, and chicken across breakfast, lunch, and dinner.
Availability
We are currently accepting inquiries in these states:
AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVTWAWIWVWY
Why choose
A strong $2.5M average unit volume among the top 25% of locations, with the top 75% of all open locations reaching or surpassing $1.7M.
A quality menu designed to drive sales across breakfast, lunch, and dinner.
New, flexible store designs that can adapt to any footprint, from free-standing drive-thru buildings to travel plazas.
A seasoned leadership and support team dedicated to helping multi-unit operators succeed.
Revenue Potential & Investment Requirements
Average Unit Volume
$2.5M
*The AUV number highlighted on this page references the top 25 percent of Roy Rogers restaurants open in 2025. The top 75% of all locations open in 2025 obtained or surpassed $1.7M
- Total investment
- $1,235,250–$2,123,050
- Franchise fee
- $30,000
- Cash Required
- $640,000
Growth Trends
Training & support
Franchisees benefit from a seasoned leadership and support team dedicated to helping multi-unit operators succeed. The brand provides comprehensive guidance to ensure your restaurant runs smoothly from day one.
Ideal candidate
Roy Rogers is seeking multi-unit operators who prioritize quality products, people, experiences, and business operations. Ideal candidates share our family values and commitment to delivering a cut above typical fast food.