Rusty Taco
Food: Quick-Service Restaurants → Mexican Food
Own a Neighborhood Taco Stand
Bring bold street-style tacos and fresh daily flavors to your community.
AUV$1.3Mfrom the brand’s own disclosures
Total units26from the brand’s own disclosures
Brand overview
Rusty Taco brings the neighborhood taco stand to life with authentic flavors and fresh, made-to-order food. The focused menu spans four day parts—breakfast, lunch, happy hour, and dinner—along with catering opportunities. It is a welcoming atmosphere where customers grab a quick bite or stay and connect with family and friends over housemade salsas and frozen margaritas.
Availability
We are currently accepting inquiries in these states:
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Why choose
Rusty Taco offers a proven fast-casual concept rooted in authentic street-style tacos with an operationally simple model designed for consistency and scalability. Franchisees benefit from a growing national footprint with increasing brand awareness and dedicated support from site selection through ongoing operations. Flexible formats include full bar options and non-traditional locations like airports, sports arenas, and travel centers, allowing you to build and expand a multi-unit restaurant portfolio.
Revenue Potential & Investment Requirements
AUV
$1.3M
Top Third Franchised Restaurants according to 2026 FDD. * See Item 7 of the 2026 FDD.
- Total investment
- $529,400–$1,129,950
- Franchise fee
- $30,000
- Cash Required
- $250,000
- Net worth
- $750,000
Growth Trends
Training & support
Franchisees complete a comprehensive four-week training program before opening and receive hands-on support from the team during their grand opening. That support continues long after opening day with ongoing operations assistance to help ensure your restaurant runs smoothly and efficiently.
Ideal candidate
The most successful Rusty Taco franchisees are passionate about hospitality, community focused, and demonstrate a strong business mindset with a commitment to the brand. We seek growth-oriented individuals with engaged leadership. Prior restaurant experience is beneficial but not required.