Salsarita's Fresh Mexican Grill
Food: Quick-Service Restaurants → Mexican Food
Own a Fresh Mexican Franchise
Serve made-fresh favorites with a high-margin catering engine.
Average Unit Volume (AUV) for Top 1/3 Traditional Locations$3,186,908from the brand’s own disclosures
Total units60from the brand’s own disclosures
Brand overview
Salsarita's Fresh Mexican Grill brings fast-casual Mexican done right to communities across the country. With 25 years of proven success, the brand has grown to 65 locations across 12 states. Guests love the customizable burritos, bowls, tacos, and quesoritos, while operators benefit from multiple revenue streams including a popular catering program and convenient Fiesta Packs.
Availability
We are currently accepting inquiries in these states:
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Why choose
High-margin catering drives 24% of total sales and fuels consistent year-over-year growth.
Flexible footprints allow for builds as small as 1,800 square feet, including end-caps, stand-alones with drive-thrus, and non-traditional venues like airports and campuses.
An in-house marketing agency delivers an impressive 8-to-1 return on ad spend.
A fully integrated tech stack streamlines orders across in-store, drive-thru, curbside, app, and third-party platforms.
A robust loyalty program ensures repeat business, with 1 in 4 guests spending 28% more per month on average.
Revenue Potential & Investment Requirements
Average Unit Volume (AUV) for Top 1/3 Traditional Locations
$3,186,908
*AUV based on 2024 gross sales, as explained in our FDD. Middle 1/3 AUV = $1,135,046. Bottom 1/3 AUV = $784,734. AUV based on a total of 53 franchised outlets. Your individual results may differ.
- Total investment
- $371,400–$856,100
- Franchise fee
- $30,000
- Cash Required
- $300,000
- Net worth
- $1,000,000
Growth Trends
Ideal candidate
Salsarita's seeks multi-unit franchisees who are focused on growth and high returns. Ideal candidates possess strong operational skills and meet the financial requirements of a minimum $1 million net worth and $300,000 in liquid capital. We look for partners eager to expand in both established and emerging markets.