Sauna House
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Bring Nordic Wellness to Your Community
Own a premium sauna and cold plunge franchise backed by science, design, and experienced leadership.
Brand overview
Sauna House is a Nordic spa franchise offering traditional saunas, cold water immersion, warm pools, infrared saunas, red light therapy, and massage therapy in a communal, phone-free environment. The brand is on a mission to make sauna culture approachable, science-backed, and people-centric.
With a team of builders, engineers, operators, and wellness enthusiasts, Sauna House delivers a turnkey bathhouse model designed for both guest well-being and owner profitability. Locations span the southeastern U.S. and Texas, with expansion underway.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Sauna House
High profit margins and labor-light operations keep overhead low while simplifying day-to-day management.
An integrated tech stack streamlines operations so owners can focus on growth rather than troubleshooting.
Multiple revenue streams beyond core bathhouse services create diverse income opportunities.
Franchisees receive extensive support, elevated design standards, and access to a custom sauna factory for a premium, turnkey build.
A community-focused model backed by senior leadership and an experienced board of advisors helps franchisees build, operate, and scale with confidence.
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$1,634,400–$3,980,400
Cash Required
$1,200,000
Franchise fee
$49,500
Royalty fee
7 % of Gross Sales
Ad fund %
2%
Total units
3
Financing available
No financing offered
Real estate required
Yes
Growth Trends
Ideal candidate
Sauna House is looking for A+ operators who will execute as planned and represent the brand to the highest level.
Ideal candidates are community-focused leaders who want to run a team and provide a space that customers love and need. Strong operational discipline, a passion for wellness, and a commitment to delivering an exceptional guest experience are essential.
Take the next step toward owning a Sauna House franchise. Connect with our team to explore available territories, review the investment details, and discover how you can bring Nordic wellness culture to your community.