Seal King
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Protect Driveways, Build Your Future
Join a sealcoating franchise with over three decades of proven residential service across the Midwest.
Brand overview
Seal King was founded in 1991 by Ben Nelson as a one-man residential driveway sealcoating operation in Lakeville, Minnesota. The company relocated to Eagan in 1993 and began building a small fleet, then moved to Savage, Minnesota in 1995, where it launched its franchise development program and sold its first franchise in Bloomington. In 2000 the franchise program expanded into Wisconsin and Iowa, and in 2001 Seal King established its corporate headquarters in a 6,000-square-foot office and warehouse in Lakeville's Air Lake Industrial Park. Today the brand operates as a mobile sealcoating business powered by a fleet of trucks and trailers, serving homeowners across Minnesota, Wisconsin, and Iowa with a service model designed for scalable, repeatable residential work.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Seal King
Seal King brings more than three decades of industry experience to every franchise owner, having grown from a single-truck operation in 1991 to a multi-state franchise system spanning Minnesota, Wisconsin, and Iowa. That long track record means the brand has refined its service delivery, equipment setup, and customer acquisition approach over many seasons of real residential work. Franchise owners benefit from a business model that is straightforward to operate, requires a manageable equipment footprint, and targets a recurring residential need — driveway maintenance — in markets where homeowners value curb appeal and pavement longevity.
Investment Requirements
Total investment
$58,050–$107,900
Cash Required
$100,000
Franchise fee
$20,000
Royalty fee
7% of Gross Revenues
Total units
23
Financing available
No financing offered
Real estate required
Not Specified
Growth Trends
Training & support
Seal King provides franchise development support rooted in its decades of operational experience, though specific details about formal training programs and ongoing support systems are not published on the brand's overview materials. Prospective owners are encouraged to request the franchise disclosure document and speak directly with the corporate team to learn about onboarding, equipment setup guidance, and day-to-day operational support available to new franchisees.
Ideal candidate
Seal King is a strong fit for entrepreneurs who want a service-based business with a mobile operational model and a clear, repeatable workflow. Owners who are comfortable managing a fleet of trucks and trailers, coordinating residential appointments across a local territory, and building relationships with homeowners will find the business model accessible. While the brand does not publish a specific candidate profile, individuals with strong organizational skills, a willingness to work seasonally, and a desire to serve a recurring residential maintenance need are well positioned to succeed.
If a proven, mobile sealcoating business in the residential market sounds like the right opportunity, take the next step and request franchise information directly from Seal King. The corporate team can share the franchise disclosure document, walk through the investment details, and answer your questions about territory availability across Minnesota, Wisconsin, and Iowa.