Snooze Mattress + Wellness
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Sleep Science Meets Franchise Opportunity
Join a modern sleep shop franchise backed by proprietary Dream Mapping technology and a mission to bring better sleep to 200 million people.
Brand overview
Snooze Mattress & Wellness was founded by Matt Smith to change the conversation around sleep — moving the industry away from racing to the bottom on price and toward delivering real sleep solutions for less pain, better recovery, and more energy. The brand has been featured on Undercover Billionaire, the Discovery Channel, and Fox, and partners with leading sleep brands including Tempur-Pedic, Sealy, King Koil, Englander, Beautyrest, Stearns & Foster, and Serta.
Each lean-footprint retail location uses proprietary Dream Mapping Technology to match customers to the right mattress based on their body, sleep style, and recovery needs. Two paths are available for new franchisees: launching a new store or converting an existing mattress store into the Snooze model.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Snooze Mattress + Wellness
Snooze offers a low investment entry point with high-ticket sales — the $2,500 average ticket far exceeds the $1,078 industry average. The lean operating model requires a smaller footprint and less staff than traditional mattress retailers, keeping overhead manageable while margins stay strong.
Proprietary Dream Mapping Technology, trusted by the Mayo Clinic, differentiates the in-store experience from any competitor. The brand is purpose-driven, on a mission to bring better sleep to 200 million people.
The model is designed for multi-unit ownership and long-term growth, with experienced franchisees from brands like Domino's and Jimmy John's already on board.
Revenue Potential & Investment Requirements
Revenue Potential
2025 FDD top performing unit
Total investment
$185,900–$576,700
Cash Required
$75,000
Net worth
$250,000
Franchise fee
$49,900
Royalty fee
5% of gross sales
Ad fund %
2%
Total units
47
Financing available
Financing available through vetted Snooze franchise financing partners.
Real estate required
Yes
Growth Trends
Training & support
Owners receive hands-on training and support backed by 40+ years of experience, learning the Snooze sales and operating system before launching. No prior mattress or retail experience is required — owners are fully trained on the Snooze approach and supported as they grow the business.
The franchise has grown from 4 units in 2021 to 47 units in 2024, reflecting a proven and scalable model that new owners can follow with confidence.
Ideal candidate
Snooze looks for owners who are good humans, have grit, and are coachable. The model works best for operators who stay involved, follow the system, and genuinely care about improving customers' lives through better sleep.
The franchise is especially well-suited for those interested in multi-unit expansion and long-term growth, building a portfolio of locations over time.
If you are ready to bring better sleep to your community and build a business with purpose, Snooze Mattress & Wellness offers a proven model, a differentiated in-store experience, and a clear growth path for ambitious operators. Explore what it means to own a modern sleep shop franchise backed by sleep science and a brand on a mission.