SOLDIERFIT

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Own a Military-Style Fitness Franchise
Join a boot camp-inspired fitness brand that builds strong bodies, stronger communities, and a profitable business.

Brand overview
SOLDIERFIT is a boot camp-style fitness franchise where military-inspired group training meets a family atmosphere. Since 2013, the brand has expanded to 13 locations by combining high-energy classes with character building and a supportive community where every member helps push others toward their goals. Members enjoy unlimited classes for $99 per month, a compelling value that drives retention and rapid growth. Revenue comes primarily from membership fees, with additional income from pro shop sales, branded apparel, and supplements like protein bars.
Availability
We are currently accepting inquiries in these states:
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Why choose SOLDIERFIT
SOLDIERFIT stands out in the multi-billion-dollar fitness industry with a distinctive military-style boot camp format that competitors do not replicate. The instructor-led model keeps the initial investment lower than equipment-heavy gyms while still delivering high-value training. Unlimited classes at $99 per month give members an unbeatable deal that fuels word-of-mouth growth. The brand also supports veteran-focused charitable initiatives, making it a strong fit for owners who want to give back. New franchisees benefit from multi-location discounts and a 50% veteran discount on the franchise fee.
Revenue Potential & Investment Requirements
Revenue Potential
2018 FDD top performing unit
Total investment
$144,950–$305,495
Cash Required
$100,000
Royalty fee
1% of Gross Sales
Total units
8
Real estate required
Not Specified
Training & support
SOLDIERFIT guides franchisees through every step, from selecting an ideal location to acquiring customers. No fitness industry experience is necessary — the franchisor helps owners find and hire great instructors so they can focus on running the business. Ongoing resources cover marketing and operations, ensuring owners have the tools to grow long after opening day.
Ideal candidate
SOLDIERFIT seeks Owner Operators with a strong work ethic and a desire to take the brand to the next level in their market. Prior fitness industry experience is not required. The ideal candidate values community, accountability, and a mission-driven culture, and is ready to lead a team that helps members of all fitness levels reach their goals.
If you are ready to build a fitness business with a proven model, a passionate community, and low overhead, SOLDIERFIT offers a clear path to ownership. Connect with the franchising team to learn more about available territories and next steps.
