Starting Strength

- Ownership Requirement
- Full-time
- Business Type
- Franchise
Build Strength. Build a Business
Starting Strength brings a proven barbell training methodology to a growing network of affiliated gyms across the country.

Brand overview
The total investment to open a Starting Strength gym ranges from $267,257 to $707,518, with a franchise fee of $39,950 and a minimum liquid capital requirement of $220,000. Ongoing royalties are 8% of gross sales, with an additional 2% contributed to the advertising fund. The top performing unit reported revenue of $637,181 for 2024. Financing is not offered directly through the franchisor, so prospective owners should arrange funding independently.
Availability
We are currently accepting inquiries in these states:
Gallery
Revenue Potential & Investment Requirements
Revenue Potential
2024 FDD top performing unit
Total investment
$267,257–$707,518
Cash Required
$220,000
Franchise fee
$39,950
Royalty fee
8% of Gross Sales2
Ad fund %
2%
Total units
22
Financing available
No financing offered
Real estate required
Not Specified
Growth Trends
If you are ready to bring a no-nonsense strength training brand to your market, take the next step and request franchise information today. The Starting Strength team will walk you through the model, the investment, and what it takes to run a successful barbell gym.
