Surf's Up
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Bring Deep South Tradition Home
Serve bold Southern seafood and soul food rooted in generations of family recipes.
Brand overview
Surf's Up is a Chicago-based soul food restaurant serving bold, Southern-inspired seafood and comfort dishes. The menu features crispy catfish, jumbo shrimp, crab legs, fall-off-the-bone wings, Po'Boys, and signature buttery fried biscuits. Every plate is rooted in generations of Deep South tradition, celebrating heritage and community with care and soul.
Availability
We are currently accepting inquiries in these states:
Gallery
Why choose Surf's Up
As a Surf's Up franchise owner, you benefit from a celebrated brand with a strong community following. The menu is rooted in generations of authentic Southern tradition, featuring proven crowd-pleasing offerings that generate high customer loyalty and rave reviews.
Investment Requirements
Total investment
$78,500–$448,000
Cash Required
$140,000
Franchise fee
$20,000
Royalty fee
5% of Gross Sales.
Ad fund %
2%
Total units
12
Financing available
No financing offered
Real estate required
Not Specified
Growth Trends
Ideal candidate
This franchise is a great fit for individuals who are passionate about Southern cuisine and community engagement. Ideal candidates are dedicated to delivering a welcoming, family-like dining experience and sharing the flavors of the Deep South with their local community.
Experience the flavor and the feeling of home with a Surf's Up franchise. Request franchise information today to learn how you can bring soulful Southern seafood to your community.