Trua Senior Living Locators
- Ownership Requirement
- Full-time
- Business Type
- Franchise
Guiding Families to the Right Senior Living
Trua is a free, trusted advisory service helping seniors and their loved ones find the community that fits their physical, financial, and emotional needs.
Brand overview
Trua: The Senior Living Locators provides a comprehensive placement and referral service that takes the guesswork out of one of life's biggest transitions. Through one-on-one consultations, in-depth care assessments, and personalized community tours, Trua matches seniors with living arrangements that honor their whole-person wellbeing.
The brand goes beyond placement alone, partnering with elder law attorneys, senior moving specialists, veteran benefits coordinators, financial planners, and home health care agencies to support a smooth move for every family. Franchisees step into a relationship-driven business with meaningful community impact, guided by a proven process and a growing national footprint.
Availability
We are currently accepting inquiries in these states:
Gallery
Revenue Potential & Investment Requirements
Revenue Potential
2026 FDD top performing unit
Total investment
$73,150–$119,095
Cash Required
$100,000
Franchise fee
$52,500
Royalty fee
8% of Gross Sales, subject to a Minimum Monthly Royalty Fee Requirement
Ad fund %
2%
Total units
5
Financing available
No financing offered
Real estate required
No
Growth Trends
If you are looking for a low-overhead, purpose-driven franchise in a fast-growing market, Trua offers a clear path to ownership. Request more information to explore the opportunity and see whether it aligns with your goals.